“We pledge to make excellence the standard by which we judge our achievements.”

Berkeley Farms

Berkeley Farms Celebrates 100 Years!

Berkeley Farms has been bringing superior dairy products to our customers for 100 years. Founded in 1910 by French immigrant John Sabatte, Berkeley Farms has grown to become one of California's most recognized dairy brands.


A Great Dairy. A Great History.

When 17-year-old John Sabatte left France in 1895 to seek his fortune in the United States, he had no idea he was about to create a dairy legacy. By 1910, he had founded a successful family milk distribution business in South Berkeley that grew to a 40-man operation with 28 routes by 1940.

As the market for home deliveries declined in the mid-50s, the Sabatte family adapted their business and made the successful transition to the institutional and grocery wholesale milk business by the late 1960s. By then, many of Sabatte's grandchildren had positions of responsibility in the growing company and continued to carry on their Berkeley Farms heritage.


Berkeley Farms Today — And Tomorrow

Berkeley Farms' impressive growth in the past four decades was accelerated by some key acquisitions of area dairies and creameries. March 1998 marked the beginning of a new era for Berkeley Farms with the start up of its new milk processing plant in Hayward. The 220,000-sq.-ft. facility, which replaced the dairy's 51-year-old Emeryville facility, fulfilled a public commitment by Berkeley Farms to maintain its headquarters and milk processing plant in the Bay Area rather than relocate to the Central Valley.

In November 1998, Berkeley Farms was acquired by Dean Foods. To this day, Sabatte family members remain associated with Berkeley Farms and are dedicated to its continuing success.


Photo Archive

Berkeley Farms' rich 100-year history is captured in this collection of photographic images dating back to the company's beginning in the early 1900s.

Click here to view Photo Archive



Radio Spots

The famous Berkeley Farms tagline, "Farms in Berkeley? Mooo!" has been amusing radio listeners for three decades. So what gives it such timeless character? It's voiced by much-loved Warner Brothers cartoon personality, actor, musician and native San Franciscan, Mel Blanc!

Though Mel passed away in 1988, his voice lives on — through TV, bringing to life such classic animated characters as Bugs Bunny, Daffy Duck, Tweety Bird, Porky Pig and Sylvester the Cat; and on the radio, as the famous cow in Berkeley Farms commercials.

That's not all, folks! Listen to your favorite Berkeley Farms radio spots right here:

Milk Ads Sports Drink

Bulgarian Cultured Buttermilk

Whipping Cream

Holiday Eggnog

Santa



Historical Archives

Take a look at Berkeley Farms’ modern history with these documents and newsletters dating back to the 1980s. Learn more about our involvement in the Junior 49ers Program and see which Berkeley Farms product made a splash as far away as Thailand.


Vintage Truck in Parade
December 1994

 

Jr. 49ers Memories
December 1995

 

Bud's Sales in Thailand
October 1995

Mel Blanc Radio Spots
June 1996

 

rGBH Growth Falters
May 1996

 

New Berkeley Farms Plant
November 1996

Link to Berkeley Farms' Past
November 1997

 

Customer Fan Mail
May 1998

 

New Hayward Plant
September 1998

New Bud's Packaging
April 1999

 

Best Gourmet Eggnog
January 1999

 

Organic Milk Joins Product Line
May 1999

Berkeley Farms History

 

Jr. 49ers Benefits Youth